For evaluation
About this concept
A working design concept Clearview built alongside our proposal for the Alliance’s website RFP, from the Alliance’s own published material.
What this is
A design concept, not the Alliance’s website. It isn’t official and it isn’t a finished design. We built it so the Alliance can click through an idea instead of reading a promise.
There are two. This is concept A, “Heritage”: taken from your website banner, with maroon and cream, serif headings and the five-part homepage story as a scrolling sequence. Concept B, “Boreal” takes forest green and gold from your summer photography, sets the story as a grid, and adds a winter-or-summer choice and a Seward-to-Nome journey line. Same content, same sitemap, same accessibility standard, and the same price either way.
What it’s built on
- Your Attachment 1 sitemap. The main menu is your top-level sections, in your order, and the homepage tells the five-part visual story Attachment 1 asks for. Every current page is accounted for: carried over, merged (the two Historic Overview pages) or replaced (the Story Map).
- Your words and photographs, from iditarod100.org, captured 18 October 2026. Nothing is invented. Where your current pages are empty, the concept says so (see the list below).
- Arne Erickson’s diary, restored. Esri retired the Story Map; its text, notes, stops and trail lines were still in the public ArcGIS item data, and the diary page rebuilds them.
- A map drawn from public data: trail lines from your 2015 Story Map, community locations from the U.S. Census Bureau and USGS, coastline from Natural Earth.
- Your identity, kept. The header rebuilds your banner (the Trail marker, the name in italic serif, the tripod emblem) as live text and images, so it stays legible on a phone. Colours are sampled from the banner and your current stylesheet.
- No tracking, no cookies, no third-party requests. Every file is served from this address, and nothing on any form is sent.
The content needs list, started
RFP §4.2 asks for a clear list of what the Alliance will need to develop or compile. Building the concept started it:
| Item | What’s missing | Section |
|---|---|---|
| Skwentna, Iditarod and Galena | Community pages that say “no copy at this time” | Communities |
| Eklutna | Page quotes April 1990 Census figures | Communities |
| Auto Tour | Listed in Attachment 1; no content yet | Plan a Trip |
| Places to Visit | Reachable places, season and land manager | Plan a Trip |
| Passport stamp locations | Nine stamps; locations not listed | Plan a Trip |
| Grants | Who, what, how much, when | Get Involved |
| Workshops | Current and upcoming dates | Get Involved |
| Media package | Fact sheet, photos, logos, press contact | About Us |
| Story Map photographs | 20 images marked All Rights Reserved; rights to clear | Records & stories |
| Annual report summaries | FY25 report is an image-only PDF | About Us |
What it is not
It is not the design we would deliver. The real one starts with discovery: conversations with the Alliance’s staff and board, and with the partners and communities you introduce us to. It is also not a platform recommendation. It runs on Nanopage, a site platform Clearview is involved in building through our CTO, because that’s the fastest way to show something real. The production site is built on whichever platform the Alliance chooses in discovery, from the two or three we recommend.
We’ll take this concept down whenever the Alliance asks.
Our proposal in one line
US$22,000 fixed for discovery and platform recommendations, design, build, store, donation and membership integration, migration, WCAG 2.2 AA testing, training and launch support, with a care plan quoted separately. The price is the same whichever platform the Alliance chooses.
Clearview · ClearView Studios, LLC · chase@clearview.team · clearview.team